(RE)TUMIA™
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(RE)TUMIA™
#wearyourstory favorite
Welcome to #WearTheStory, where every thread weaves a journey, and every garment carries a purpose. This campaign is more than just a celebration of upcycled sportswear—it’s a call to action, a chance to share your story, and a movement to redefine the way we think about what we wear.
What is #WearTheStory? At [RE]TUMIA, we believe that clothing isn’t just fabric; it’s a canvas for experiences, memories, and impact. The #WearTheStory campaign shines a light on the unique personal journeys of athletes, fitness enthusiasts, and everyday adventurers. By showcasing the stories behind our upcycled designs, we aim to prove that sustainable fashion is not only meaningful but deeply personal.
_our one-of-a-kind products
Ever peeked into your closet and spotted
sports shirts gathering dust? You’re not alone!
These shirts aren’t just old gear—they have stories to tell and journeys to share. Instead of buying more, why not give your pre-loved shirts a new purpose?
We've partnered with Africa Collect Textiles to make it easier than ever to drop off your used sports shirts. With collection bins placed across the city, you can find a convenient spot to donate and give your sports gear a second life.
Every shirt holds a story—help us bring yours out of the closet and into the world. Your journey could inspire and motivate others to keep pushing forward in both sport and life.
Let your shirt speak! Attach your story to it—we’d love to read it and share the inspiration.
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Nairobi RegionKaren
_DECATHLON The Hub-Karen – Inside the store.
_Karen Catholic Church – Bin located beside the church building.
_Karen Village – Opposite the Art Studios.
Westlands/Gigiri
_Gigiri Courtyard Craft Centre – Next to the football pitch.
_Village Market Shopping Mall – Near the Miniso shop entrance.
_MP Shah Hospital Nairobi – At the main entrance.
Nairobi CBD & Upper Hill
_Strathmore University Main Campus – Along Ole Sangale Road.
_Capital Centre Mall – Parking area near Naivas Supermarket.
Thika Road & Kasarani
_United States International University - Africa (USIU-Africa) – Student Centre.
_Kenyatta University Main Campus – Environmental Club, ground floor.
Lang’ata & Madaraka
_Amref International University – Ground floor, next to the entrance.
_Ngumo Central Estate – At the main gate inside the compound.
_Olive Court 1 Madaraka – Inside the compound.
-Ramsey Court Madaraka Estate – Bin located at the main gate.
Mbagathi & Belleview
_Seefar Apartment – Parking area near the main gate.
_Belleview Estate – At the main gate inside the compound.
Junction & Ngong Road
_The Junction Mall – Near ATMs or the shoe shiner.
Thome & Ridgeways
_Thome Nyati Drive – At the main gate.
_Ridgeways Mall (Kiambu Road) – Parking area. -
Kiambu Region_Ridgeways Mall: Located along Kiambu Road, bin located at the parking area.
_Nova Pioneer Girls High School: Located in Tatu City, off Kamiti Road. -
Kajiado Region_Beacon of Hope: Ongata Rongai Town.
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Mombasa Region_Colobus Conservation: Inside the museum compound.
At (RE)TUMIA™, we’re on a mission to slash the fashion industry’s
environmental impact by
upcycling 1000 shirts by 2025.